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      <title>5 steps to plan your launch</title>
      <link>https://jasondowning.github.io/posts/2020-08-5-steps-to-launch/</link>
      <pubDate>Mon, 05 Oct 2020 00:00:00 +0000</pubDate>
      
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      <description>You can only launch once, so do it right
With PalmPay live in Nigeria and Ghana live and 4 more African markets in-flight, here are some lessons from my experience over the last 2 years.
1. Do your research I know this might appear obvious, but understanding the market landscape before you start gives you the power to make better long term decisions.
Spending time early on to get this right will direct your strategy and give your project plan a strong foundation.</description>
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